Being heard May 2017

Clients are wooed frequently and hard.

New market entrants and a growing expectation that clients should change their advisers more often, mean the professional services world is very much a buyers' market.

Faced with this, the riskiest thing we can do is to 'play it safe' or be average.

To be heard above the noise, we instead need to be novel and emotional in how we approach interactions with our clients.

By doing this, we can turn a chance to make a first impression into an opportunity to be remembered.

In our article '3 tips on how to be memorable', we take a closer look at the importance of emotional appeal, and suggest three ways you can get this across in conversations with your clients.


Share this: