Insomnia (iStock)

Today's clients don't get much sleep.

They lay awake at night worrying about how this new, volatile world will affect each and every aspect of their business, from products and customers, to employees and suppliers.

But despite this backdrop of continual change and challenge, one constant remains - clients love to talk about what they do; it turns them on.

By throwing ourselves into our clients' worlds, by being curious about everything that matters to them, we can have richer, more meaningful conversations by showing them that we care.

In the first of our series aimed at helping you better understand your clients' worlds, we take a look at '5 issues keeping your clients awake at night.'

And in '5 things you can do to build client relationships that last' (coming soon), we pick out some great ways to show your clients you're on their side, all the way.

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